Rakowitz

BRAND CAMPAIGN
With grants from the Office of Diversity and North Carolina Humanities, this brand campaign centers around the date palm tree, a design element that morphs across large window displays, digital scala signage in the University’s student union building, advertisements in the Watauga Democrat newspaper, social media posts, and an 11x17 risograph poster series.

Michael Rakowitz is an Iraqi-American artist whose award-winning work interrogates the damages caused by long-term political conflict and colonialism. With generous support from Appalachian State University’s Smith Gallery, Department of Art, and Honors College, promotional material prepares for Rakowitz’s visit to campus as a guest speaker and artist-scholar.